I'm currently reading a book called Does IT Matter?, by author Nicholas G. Carr. It basically talks about how IT's competitive advantage has been corroded through the commodatisation of IT. IT as a Commodity I had never thought of IT in this way consciously, of IT as a commodity. When we talk of IT as... Continue Reading →
Marketing Text
I was reading through my Marketing text when I came across this: ... as when Johnson & Johnson targeted the adult market with its baby powder and shampoo, or Baileys Irish Cream targeted the 19-25 singles segment with its positioning as a 'sexy' drink. Johnson & Johnson's marketing campaign included the use of videos of... Continue Reading →
The Mind is Evil
Falling in love is, to me, an exercise in academia -- business academia. Allow me to explain why. First, let me open this article with the excerpt of the song, The Mind is Evil, by the Indie band Clearlake: And sometimes I think If I killed off my mind Then my heart and I would... Continue Reading →
Japanese Dolphin Killings Never Happened
A Japanese friend refuses to believe that his fellow Japanese back in Japan actually kill dolphins. Another friend and I had come across a similar article in a newspaper while having our breakfast. We showed it to our Japense friend, and his immediate reaction was, "it's not true, man." He continued, "we love dolphins, man.... Continue Reading →
Midnight Studying
It's close to midnight. A cup of Kahlua Coffee sits in my tummy, doing its best to burn through my stomach lining. Too much Kahlua, too little coffee -- an accident, I swear. I've got a mid-semester test coming up next week. I'm studying -- reading my text. "How does a VPN work?" it asks.... Continue Reading →
The Invisible Girl
You walk past me, I pretend you're not there. It's not that I don't like you, I'm just pretending not to care. -- It's the only way I can think I'm still in control.
Prosh Pictures
Okay, I've gotten a few pictures here to share: Me and Wei Hao in our togas: The Proshession, these people were walking beside the float: The Prosh float (the "float" is really just a truck with a couple of decorations: Me in my toga, holding a collection tin and a copy of the Prosh newspaper:
Prosh
I went for Prosh a couple of days ago. Prosh is a annual charity event held by UWA where student volunteers go around dressed up in costumes selling satirical newspapers for token sums. My costume was the toga, which was based on the theme my hostel (Currie Hall) decided upon (actually, it the theme was... Continue Reading →
Going Fishing
I once saw a pretty butterfly, She was flying here and there, Flirting with every flower she met, She was flying without a care. I held in my hand a butterfly net All prepared to catch her in; But in the battle of net vs. butterfly, *Sigh* -- the butterfly did win. I went home... Continue Reading →
Singapore Anti-Smoking Ads Disturb Kids
Just thought it was funny. Singapore's always leading the way in creating gruesome anti-smoking ads. Read more here.
Donn, fragments 