"It depends" is one of those really important concepts that not many people use. Perhaps because it lives in the uncomfortable, ambiguous territory between “yes” and “no”. Sure, “maybe”, too, lives in this ambiguous territory. But “maybe” doesn’t commit to saying that ultimately a proper answer exists. “It depends” does. “It depends” is like the... Continue Reading →
A very nice article on focusing on the experience rather than your performance. Gives context to a lot of life's choices -- when nervousness and anxiety threatens to derail your plans, just take it in stride and concentrate on the fact that no matter what happens, you've won yourself a new experience.
This is a story worth reading: How Newegg crushed the “shopping cart” patent and saved online retail
I suppose it's a saying as old as marketing itself, but when trying to persuade people to take up an idea, sell the benefits, not the features. And yes, for you involved in technology adoption in a corporate setting, this includes you as well. Let me explain with a story. I gave my dad my... Continue Reading →
To make sure your e-mail gets read, write less. People have a tendency to read something when it's short. It doesn't give them an excuse to read this later. To ensure that your short e-mail contains all the points that you need to put across, consider using the inverted pyramid, making sure that your most important... Continue Reading →
I've worked in plenty of projects, at school, at work, and at play. One thing I've learned is to always overestimate the difficulty of a project. Especially if it appears easy. A friend and I are currently working on building a website for a local B2B (business-to-business) company during our spare time. When we first... Continue Reading →
I’d heard and read plenty of stories about the IT-Marketing divide, about how IT people don’t really see eye-to-eye with the “business” people. But I never really believed it because I’d never experienced it. As a business/marketing analyst I interact with both sides quite a bit of the time. So if it was so common,... Continue Reading →
Just five years ago Microsoft Excel was as alien to me as table manners is to a two-year-old child. Then during my university summer break in 2007 I got a job at a bank that changed all that. I learned that Excel makes calculations of complex formulas easy; Excel works great as a basic reporting... Continue Reading →
The wife tells me she doesn't find my latest posts interesting. Well, I say to her, of course not. They're not meant for you. Which is a little of a lie, because for the most part I do want her to read what I write. I've got no stronger supporter; to lose this one would mean a hit of... Continue Reading →
To write effective e-mails always assume readers are starved for time. Start with the most important points you want to put across whenever you write e-mails that are meant to inform or persuade. This ensures that as soon as your readers read the first few sentences of your writing they'll know what it's about. And even if they skim or... Continue Reading →
Donn, fragments 