I was reading through my Marketing text when I came across this:
… as when Johnson & Johnson targeted the adult market with its baby powder and shampoo, or Baileys Irish Cream targeted the 19-25 singles segment with its positioning as a ‘sexy’ drink.
Johnson & Johnson’s marketing campaign included the use of videos of scantily clad women showering with their shampoo, and drying off with their baby powder.
Naw, I’m just kidding. But judging from that quoted passage it’s difficult to tell, no?