Seth Godin recently had a great post on choosing your customers. He’s not the first to say this, and he’ll certainly no be the last, but it’s always good to hear reminders like this.
Choosing your customers first (before doing anything to get customers) isn’t intuitive. Heck, choosing your customers isn’t intuitive (who cares who buys my product as long as they buy my product, right?) but it’s definitely one thing to look out for.
When you have a project that you personally like and believe in, and one that you want to succeed, the last thing you’ll want to do is to go out to find champions for your project without thinking about who those champions are or what they stand for.
Before you know it, you’ll have people whom you thought were on your project’s side, but who actually have their own agendas. And you may end up fighting a creature you brought to life, twisted in ways you’d never imagined.