A cynic once called television a medium because it is neither rare not well done.
This was taken from the book Cutting Edge Advertising by Jim Aitchison. Just thought it was genius how punny it was.
Want to buy me a drink?
Imagine that we were chatting over a hot beverage and what you're reading was being spoken instead of written. You are not a reader. You are my friend. Now, will you be interested to buy me a drink?