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The Case for Modelling

Last week I wrote about the need for experimentation over models. Models are generally too abstract and far afield from reality that it’s hard to get any accurate answers. If you want to find out if an intervention works, try it. Do experiments on it. Carry out pilot projects and […]

Business vs. IT

I was reminded today in a book I’m reading on visual analytics that the purpose of any analytical project is ultimately to make better decisions. Coming from a mixed business and IT background, I have had my fair share of IT vs. Business conundrums. With my IT hat on, I’m always […]

For the lack of a plan

I spent close to five hours working on an assignment that I thought would take me an hour at the most. It was an ad hoc project, and as often the case with many ad hoc projects you can’t really tell how long they’d take till they were done. My […]

User requests are like hunger pangs

“So, when is the [request] going to be ready?” he asks me, the fourth person to ask in a one-week period. This, I think to myself, is probably real hunger. “I’m working on it,” I reply, which means I’m waiting it out to determine how important the request really is. […]

Choose your customers

Seth Godin recently had a great post on choosing your customers. He’s not the first to say this, and he’ll certainly no be the last, but it’s always good to hear reminders like this. Choosing your customers first (before doing anything to get customers) isn’t intuitive. Heck, choosing your customers isn’t intuitive (who […]