There’s a neat post on analysing big data and storytelling on an HBR blog worth checking out. From the post:
Data scientists want to believe that data has all the answer. But the most important part of our job is qualitative: asking questions, creating directives from our data, and telling its story.
That’s a neat summary of what data is all about: to allow us to make better decisions (“asking questions” and “creating directives”) and implement them (“telling its story” – sex isn’t the only thing that sells; stories do great, too).