No such thing as privacy in the digital age?

I just read this post on how privacy and the digital age are incompatible, and in the most part I find myself agreeing with the author than not.

Throughout my digital life I’ve found my perception of the importance of privacy swinging wildly between the extremes, sometimes being paranoid about what data I give away about myself while being extremely cavalier at others.

Lately though, I’ve been finding that when it comes to privacy one’s pretty much out at sea when dealing especially with digital media — it’s such a hard and confusing fight that sometimes you just have to wonder if it’s all worth it.

Is privacy really all that important? Or is it only important if you’ve got something to hide?

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