Ship Already

I’ve written about shipping before: the act of delivering a product; an article; a report; a piece of art. You can have the best ideas in the world, but if you don’t ship, they’re worth as much a ton of gold at the bottom of a rubbish heap.

“We don’t know if the data’s 100% right – are you sure we should publish it? What if they question us? What if we have to change something later? Shouldn’t we validate some more till we’re completely sure?”

Yes, you should – if you had all the time in the world.

But we don’t.

We have done our homework; we know the assumptions; we know there are issues with the data but these are not show-stoppers. For our purposes, 90% is good enough. If we waited till we were 100% before shipping, nothing would be shipped.

Ship already.