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Business Experimentation

Imagine for a moment that you want to implement a new sales initiative that you think will transform your business. The problem is, you’re not too sure if it’d work. You decide, prudently, that maybe a pilot test would be good: let’s roll out the initiative to just a small […]

KFC and the Representative Survey

I had KFC (Kentucky Fried Chicken) for breakfast yesterday. Chicken rice porridge and a “breakfast” wrap (that oddly enough didn’t seem to contain any chicken). It was decent, and I liked it. So when I was quite excited when I saw that the receipt had a link to an online […]

Big Data and Personality

Andrew McAfee posted about a very intriguing study on personality, gender and age in their relation to language. In essence, what the study did was to look at the correlation of people’s Facebook statuses and their personality, gender, and age. You’ll know why I say it’s intriguing when you take […]

Risk vs. Uncertainty (Part I)

I can’t believe I didn’t write about it before today: the difference between uncertainty and risk. I’d originally thought that uncertainty and risk were one and the same. If you’re uncertain about something, about taking some action, and you had to decide whether or not to take that action, it […]