Great Digital Marketing Resource

I’m not sure if I’d ever mentioned the Occam’s Razor blog by Avinash Kaushik, but even if I did it’s probably worth bringing it up again — I must say it’s one of the most useful digital analytics/marketing sites I’ve visited.

(I’d actually clean forgotten about it for some time, then while doing some research for a digital analytics project chanced upon it again, and realised what I’d been missing! Though focused mainly on the digital analytics realm, the analytics principles extend greatly and often into the non-digital world as well.)

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My name is Donn, and you’ll find me working at the intersection of business and information technology, constantly looking for ways to apply IT to business and life to make things better. I’m a big fan of data analysis and its subsequent communication. It always gives me a thrill extracting meaning out of data through analysis, and figuring out the best way to present the findings for maximum impact!

Let me know what you think